
In just six years, the Wachovia Championship established itself as one of the premier events on the PGA Tour.
It featured one of the best golf courses in Quail Hollow, which attracted Tiger Woods, Phil Mickelson and a host of other world-class players. The gallery was among the largest on tour. Tournament officials couldn’t print tickets fast enough.
For now, it’s a good thing they didn’t print any at all.
The tournament that seemed to have it all, suddenly had no title sponsor.
The staff came to work Sept. 29 only to learn that bidding was under way between Citigroup and Wells Fargo to acquire the banking operations of Charlotte, N.C.-based Wachovia, which earlier this year signed a contract extension with the PGA Tour through 2014.
On Friday, federal antitrust regulators cleared Wells Fargo’s $11.7 billion acquisition of Wachovia Corp., capping a weeklong battle for the bank.
“Tickets were within five days of being printed when we stopped the presses,” tournament director Kym Hougham said.
It was a troubling development for a sport that relies heavily on corporate support, with 11 title sponsors and three presenting sponsors coming from the financial services industry, each paying anywhere from $6 million to $12 million a year.
The Charlotte tournament expects to continue, with the contract assumed by Wells Fargo. In a similar case this year, Hewlett-Packard acquired Electronic Data Systems and took over title sponsorship of the Byron Nelson Championship in Dallas.
“We know the tournament will happen,” Hougham said. “We’ll still sell out the tournament, but it may be later than normal.”
Likewise, golf might be off the hook in the short term. All of its tournaments have sponsorship deals through 2010, with some of the deals through 2012 and others, like Wachovia, signed through 2014.
It’s the long term that concerns PGA Tour commissioner Tim Finchem.
“We have a lot of customers and sponsors in economic sectors that are impacted negatively by the volatility in the economy,” Finchem said. “Thus far, we have not suffered any major damage. But clearly, if the instability were to continue for a sustained period of time, we will have real challenges.”
Some tournaments already are feeling the effects of an economic downturn in the second tier of sponsorships.
The 2009 season starts in Hawaii with the Mercedes-Benz Championship at Kapalua, where tournament host Gary Planos said costs are up, revenue is flat and sponsorship sales have been weak. Then it’s off to Honolulu for the Sony Open, which already is feeling the pinch.














